Entrant company: WIREDCO., Australia
Why is this work relevant for Strategy & Effectiveness?
We socially hacked the Olympics & Gen Z for Pizza Hut.
If Gen Z’s consideration of your brand was rapidly declining and you had 1/10th your competitors' marketing budget, would you play it safe or be brave and socially hijack a global event in-realtime?
This is a story that shows our journey to identifying a business problem, creating a strategy to manage it and creating an innovative real-time campaign to address the challenge. This meant daring to socially hack the biggest event...