Pizza Hut Movie Restaurant - Taking advantage of the night economy to create a new space for young social entertainment
Angie Liu , Chloe Lu , Jasmine Yang
Entering China for more than 30 years, Pizza Hut is a leading casual catering brand in China. In the face of the outbreak of the new crown epidemic and the rise of takeaway consumption, the overall scale of the catering industry will decline in 2021. Pizza Hut hopes to attract young diners and win the attention of young people.
Case details
Brand: Pizza Hut
Brand owner: Yum China
Main agency: Mindshare China
Main agency holding group: WPP
Market launch: Mainland China
Industry: Catering
Media Channels: Influencers, H5, Mobile & Apps
Budget: within 100,000
Case Summary
It has been more than 30...
