Pizza Hut, Inc.: Have You Been To The Edge? campaign

Pizza Hut, Inc., launched its Edge pizza in October 1997, immediately making it a permanent menu item.

Pizza Hut, Inc.: Have You Been To The Edge? campaign

Carrie Smoot

Overview

Pizza Hut, Inc., launched its Edge pizza in October 1997, immediately making it a permanent menu item. A departure from the traditional round pizza, the Edge had a thin, crispy crust...