Pizza Hut, Inc.: Have You Been To The Edge? campaign

Carrie Smoot

Pizza Hut, Inc., launched its Edge pizza in October 1997, immediately making it a permanent menu item.

Pizza Hut, Inc.: Have You Been To The Edge? campaign

Carrie Smoot

Overview

Pizza Hut, Inc., launched its Edge pizza in October 1997, immediately making it a permanent menu item. A departure from the traditional round pizza, the Edge had a thin, crispy crust without an outer crust, allowing toppings to be placed all the way to the edge. Other ingredients included marinade, pizza sauce, and a cheese-herb seasoning made with rosemary, oregano, thyme, garlic, basil, and three Italian cheeses. There were four variations of the Edge pizza: the Works, with pepperoni, Italian sausage, red onions, green peppers, mushrooms, and...

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