Pizza Hut: Igniting the Winning Moments of China

Restaurant chain Pizza Hut grew sales and presence in China during the Tokyo Olympics by partnering with streaming service Migu to associate itself with Chinese gold medal wins.

Campaign details

Brand: Pizza Hut Brand owner: Yum China Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Restaurants & takeaways Media channels: Mobile & apps, Sales promotion Budget: 500k - 1 million

Executive summary...

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