Pizza Hut: Female gamers' new hero

Pizza Hut, a fast food chain, launched a campaign in China to reignite passion for Little Magic Cook, its virtual brand avatar.

Campaign details

Brand: Pizza HutBrand owner: Yum! ChinaLead agency: Mindshare ChinaCountry: China (Mainland)Industries: Restaurants & takeawaysMedia channels: Sales promotion, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary