Brand: Pirinsko Brand owner: Carlsberg Entrant company: Noble Graphics LTD Idea creation: Noble Graphics Sofia Market: Bulgaria Sector: Beer & cider Media channels: Print - general, Radio & audio, Public relations, Social media, Television & Connected TV, Online video Budget: Up to 500k
The leadership of the largest beer brand in Bulgaria, Pirinsko, wouldn’t be possible without its home region. Pirin is a beautiful mountainous area that has been inspiring the brand's communication for decades. Without Pirin there wouldn't be Pirinsko. But...