Pinterest scores highest on paid social

Elana Morris

Pinterest & TikTok the highest performers in terms of Relative ROAS.

Pinterest ranks highest on ROAS compared to other paid social marketing channels, according to data firm Fospha’s Q4 State of eCommerce Report. Second behind Pinterest is TikTok, with a 17% relative ROAS impact. Perhaps TikTok’s relatively high score compared to competitors such as Snapchat is due to the scale of the brands which use it – often lower-earning brands which prioritize prospects and brand awareness over final sales. Conversely, Snapchat, which scores much lower on relative ROAS, functions as a middle-man for more established, higher-earning brands – it has less effect on sales because the brand themselves...

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