Piloting the Storm – pharmaceutical industry and public opinion in emerging markets
Fabián Echegaray and Adriana CordeiroMarket Analysis Brasil, Brazil
INTRODUCTION
A specter haunts the pharmaceutical industry in emerging markets like Brazil, the...
Piloting the storm - pharmaceutical industry and public opinion in emerging markets
The threat of being permanently tagged as a model of social irresponsibility haunts the pharmaceutical industry in emerging markets like Brazil.
