Pillsbury

In the last five years Pillsbury had used advertising adapted from the U.S. (due to similar products and demographics).

Pillsbury

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

September 2007–June 2008

Start of Advertising/Communication Effort:

September 24,2007

Base Period for Comparison:

September 2006–June 2007

a) Introduction

Life has become extraordinarily complex. For most of us, it is a daily grind, filled with many challenges and conflicts—and as a result it is often a roller coaster of emotions. Multi-tasking is no longer a choice; it is a fact of life.

On top of that, there are the mounting anxieties caused by an unstable economy, the threat of global terrorism, and environmental meltdown. Meanwhile, at home, mounting pressures have emerged in family...

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