Pillsbury

In the last five years Pillsbury had used advertising adapted from the U.S. (due to similar products and demographics).

Pillsbury

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

September 2007–June 2008

Start of Advertising/Communication Effort:

September 24,2007

Base Period for Comparison:

September 2006–June 2007

a) Introduction

Life has become extraordinarily...

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