Pillsbury Company: Pillsbury Doughboy campaign

The Pillsbury Company's press materials and website declare Poppin' Fresh, the food industry giant's trademark character to be "America's most famous spokescritter." Indeed, the icon, also known as the Pillsbury Doughboy, was readily identified by 87 percent of the U.S.

Pillsbury Company: Pillsbury Doughboy campaign

Sarah Milstein

Overview

The Pillsbury Company's press materials and website declare Poppin' Fresh, the food industry giant's trademark character to be "America's most famous...