Pilgrims Choice Cheddar - How to Grow Sales in a Mature Market

This paper describes the final stage in Pilgrims Choice's journey to regain its number two position in the Cheddar Cheese market, despite strong competition.

Pilgrims Choice Cheddar – How to Grow Sales in a Mature Market

Principal Authors: Andy Montgomery, Nick Radley - WFCA Contributing Authors: Meg Payne, Hannah Fordred - North Downs Dairy; Dominic Evans - The Virtual Group; Jo Cornford, Victoria Avery, Fiona Quinn - WFCA, Sara Donoghugh - Data2Decisions


The Cheddar market is, and has been, enduring a particularly tough time due to increasing costs, increasing competition and increasing pressure from multiples.

This story tracks the final stage of Pilgrims Choice's journey back to Number 2 in the Cheddar market, despite these challenging conditions. A story about how, through...

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