Pilgrims Choice Cheddar - How to Grow Sales in a Mature Market
Andy Montgomery, Nick Radley, Meg Payne, Hannah Fordred, Dominic Evans, Jo Cornford, Victoria Avery, Fiona Quinn and Sara Donoghugh
This paper describes the final stage in Pilgrims Choice's journey to regain its number two position in the Cheddar Cheese market, despite strong competition.
Pilgrims Choice Cheddar – How to Grow Sales in a Mature Market
Principal Authors: Andy Montgomery, Nick Radley - WFCAContributing Authors: Meg Payne, Hannah Fordred - North Downs Dairy; Dominic Evans - The Virtual Group; Jo Cornford, Victoria Avery, Fiona...
