Pierre Smirnoff Company: Through The Bottle campaign

Until 1992 the packaging, advertising, and agency representation for Smirnoff vodka were "all over the place," according to Tim Dewey, vice president of international marketing for International Distillers and Vintners (IDV), which purchased the brand from Heublin, Inc., in 1987.

Pierre Smirnoff Company: Through The Bottle campaign

William Baue

Overview

Until 1992 the packaging, advertising, and agency representation for Smirnoff vodka were "all over the place," according to Tim Dewey, vice president of international...