Pierre Smirnoff Company: Through The Bottle campaign
William BaueOverview
Until 1992 the packaging, advertising, and agency representation for Smirnoff vodka were "all over the place," according to Tim Dewey, vice president of international...
Pierre Smirnoff Company: Through The Bottle campaign
Until 1992 the packaging, advertising, and agency representation for Smirnoff vodka were "all over the place," according to Tim Dewey, vice president of international marketing for International Distillers and Vintners (IDV), which purchased the brand from Heublin, Inc., in 1987.
