Piedmont Healthcare: State of Change
Douwe Bergsma, Falaq Hemani Mistry, Megan McCurry
Piedmont, a major healthcare system in the US, crafted an omnichannel brand campaign focused on elevating the brand, to improve perception and attract patients while ensuring it connected both emotionally and authentically.
Campaign details
Brand: Piedmont Healthcare Brand owner: Piedmont Healthcare Entrant company: Formerly Known As New YorkIdea creation: Formerly Known As New York Market: United States Sector: Healthcare services, providers Media channels:Word of mouth, Influencers,...
