Piedmont Healthcare: State of Change

Piedmont, a major healthcare system in the US, crafted an omnichannel brand campaign focused on elevating the brand, to improve perception and attract patients while ensuring it connected both emotionally and authentically.

Campaign details

Brand: Piedmont Healthcare Brand owner: Piedmont Healthcare Entrant company: Formerly Known As New YorkIdea creation: Formerly Known As New York Market: United States Sector: Healthcare services, providers Media channels: Word of mouth, Influencers, KOLs, Events & experiential, Sponsorship - media, Websites & microsites, Search marketing, Online video, Social media, Online display, Outdoor, Out-of-home, Public relations, Radio & audio, Video on demand, Programmatic display, Sponsorship - sports Budget: 3 - 5 million

Executive summary

Piedmont is a major healthcare system in Georgia, US,...

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