Piedmont Healthcare: Brand campaign

Douwe Bergsma, Falaq Hemani Mistry, Megan McCurry

Piedmont, a healthcare system, launched a campaign that brought a new dimension to the brand and ensured it stood out against established competition in Georgia, USA.

Campaign details

Brand: Piedmont HealthcareBrand owner: Piedmont HealthcareEntrant company: Rauxa - USAIdea creation: Rauxa New YorkMarket: United StatesSector: Pharma & healthcareMedia channels: Programmatic display, Online video, Social media, Outdoor, Out-of-home, Events & experiential, Content marketing, Radio & audio, Word of mouth, Influencers, KOLs, Sponsorship - media, Search marketing, Sponsorship - sportsBudget: 3 - 5 million

Executive summary

Piedmont is a major healthcare system in Georgia, USA, which ranks top in awareness but low in favorability. The factors driving these results were connected. Piedmont had not...

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