Picnic: How the traditional milkman inspired a new online-only grocery store

Jo Bowman

The traditional milkman was the inspiration for Picnic, a Dutch online grocery store which provides a wide range of supermarket stock via a low-speed, custom-made electric vehicle to people's homes.

The Dutch online-only, mobile-only supermarket Picnic has quickly won both market share and shoppers' hearts with its modern take on the old-fashioned milkman.

In a keynote presentation at Shoptalk Europe conference (Copenhagen, October 2017), Joris Beckers,...

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