Picker: Sign Discounts

Roberto Concha, Maria Paula Mera, Solange Romo

By focusing on social responsibility, emerging food delivery app Picker succeeded in boosting brand affinity and differentiating itself in a commodity category in Ecuador.

Campaign details

Brand: PickerBrand owner: Picker SolutionsEntrant company: Picker Solutions - EcuadorIdea creation: Paradais DDB GuayaquilMarket: Latin AmericaSector: Media & publishingMedia channels: Online video, Online display, Public relations, Social media, Mobile & apps, Word of mouth, Influencers, KOLs, Outdoor, Out-of-homeBudget: Up to 500k

Executive summary

This is the story of how Picker, a national emerging food delivery app, managed to raise its affinity with its target and differentiated itself in a commodity category, escaping from the 'promo war' present in Ecuador, created by global brands...

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