Picker: Sign Discounts

Roberto Concha, Maria Paula Mera, Solange Romo

By focusing on social responsibility, emerging food delivery app Picker succeeded in boosting brand affinity and differentiating itself in a commodity category in Ecuador.

Campaign details

Brand: PickerBrand owner: Picker SolutionsEntrant company: Picker Solutions - EcuadorIdea creation: Paradais DDB GuayaquilMarket: Latin AmericaSector: Media & publishingMedia channels:Online video, Online display, Public relations, Social...

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