Piaggio USA, Inc.: Vespa Reintroduction campaign

Ed Dinger

The Vespa motor scooter gained worldwide fame when one was ridden by actress Audrey Hepburn in the 1950s film Roman Holiday.

Piaggio USA, Inc.: Vespa Reintroduction campaign

Ed Dinger

OVERVIEW

The Vespa motor scooter gained worldwide fame when one was ridden by actress Audrey Hepburn in the 1950s film Roman Holiday. Manufactured by Italian company Piaggio & C. SpA, the Vespa...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today