Piaggio Liberty: We liberty

Piaggio Liberty, a scooter brand, collaborated with a digital art community in Vietnam to promote its scooters among a younger audience.

Campaign details

Brand: PIAGGIO LIBERTYAgency: CLICKRegion: APAC

Strategy

Objective

World over Piaggio's Liberty brand is amongst one of the most loved and sold. But in Vietnam Liberty was not seen as a cool-enough brand by young buyers. Vietnam mobility...

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