The new ‘Freedom’ campaign for Phoenix Natural Gas was successful in informing the owner-occupied housing market of the opportunities and benefits of Phoenix Natural Gas, challenging fuel perceptions, and creating consumer desire - all of which successfully translated into rising connection figures.
| Agency: McCann-Erickson Belfast | Author: Not credited |
Phoenix
Natural Gas
'Success
in the pipeline'
INTRODUCTION
Phoenix Natural Gas (PNG) entered NI in
1997, with a licence to pipe and supply Natural Gas to the Greater Belfast area.
Previously, natural gas...
