Phoenix Natural Gas

The new ‘Freedom’ campaign for Phoenix Natural Gas was successful in informing the owner-occupied housing market of the opportunities and benefits of Phoenix Natural Gas, challenging fuel perceptions, and creating consumer desire - all of which successfully translated into rising connection figures.
Agency: McCann-Erickson Belfast Author: Not credited

Phoenix Natural Gas

'Success in the pipeline'

INTRODUCTION

Phoenix Natural Gas (PNG) entered NI in 1997, with a licence to pipe and supply Natural Gas to the Greater Belfast area. Previously, natural gas...