Agency: McCann-Erickson Belfast | Author: Not credited |
Phoenix Natural Gas
'Success in the pipeline'
INTRODUCTION
Phoenix Natural Gas (PNG) entered NI in 1997, with a licence to pipe and supply Natural Gas to the Greater Belfast area. Previously, natural gas was unobtainable in NI.
The Phoenix brand is enjoying the early years of its product lifecycle: one which is a radically new experience for the target market; one which is a considered purchase; one which is not so easy to take back; one which faces a culture which is totally unfamiliar with the benefits of natural gas; and...