Phoenix Natural Gas

The new ‘Freedom’ campaign for Phoenix Natural Gas was successful in informing the owner-occupied housing market of the opportunities and benefits of Phoenix Natural Gas, challenging fuel perceptions, and creating consumer desire - all of which successfully translated into rising connection figures.
Agency: McCann-Erickson Belfast Author: Not credited

Phoenix Natural Gas

'Success in the pipeline'

INTRODUCTION

Phoenix Natural Gas (PNG) entered NI in 1997, with a licence to pipe and supply Natural Gas to the Greater Belfast area. Previously, natural gas was unobtainable in NI.

The Phoenix brand is enjoying the early years of its product lifecycle: one which is a radically new experience for the target market; one which is a considered purchase; one which is not so easy to take back; one which faces a culture which is totally unfamiliar with the benefits of natural gas; and...

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