Philips: Work The Beat

Philips, a multinational conglomerate, launched a virtual challenge during the COVID-19 pandemic that encouraged people in Egypt, Kenya and South Africa to work their heartbeats and keep active.

In response to COVID-19, Philips transitioned its annual Back to Rhythm campaign, which educates the public on cardiac-health, CPR and automated external defibrillators (AED) resuscitation, into a virtual challenge renamed #WorktheBeat,encouraging residents...