Philips: Product to archetype content engine (PACE)

Philips, a health technology company, launched a programmatic targeting campaign to reach consumers in a crowded advertising marketplace during Tet in Vietnam.

Campaign details

Brand: Philips Domestic Appliances (Philips) - VIETNAM Agency: Carat Vietnam

Strategy

For Philips, Tet presents a wonderful opportunity to improve each person's life through a compelling and highly relevant festive campaign. Commercially

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