Philips: Fly higher the AirFryer

Philips, the technology company, adjusted marketing plans and priorities to drive sales for the AirFryer product in Thailand.

Campaign details

Brand: PhilipsBrand owner: PhilipsEntrant company: Carat, BangkokMedia: Antenna Media, Bangkok / Dir4 Co.,Ltd, BangkokMarket: ThailandSector: Home appliancesMedia channels: Events & experiential, Mobile & apps, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Our Philips 'Fly Higher the AirFryer' campaign displays how we could respond effectively under reduced budget caused by the pandemic, while championing best-in-class health-promoting positioning.

In early 2020, we had already established business and marketing objectives for the AirFryer. The product...

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