Philips: Different strokes for different folks

Phillips, a multinational conglomerate, increased impressions, clicks and views for its All-in-one Trimmer by championing the ease of using the trimmer.

Campaign details

Brand: Philips All-in-one TrimmerAgency: OMDRegion: APAC

Campaign video

Strategy

Objective

Almost two years into the pandemic, multiple lockdowns, and prolonged stay-at-home periods later, as people across the country were embracing the new lifestyle and started stepping out with caution, they also started turning their attention back to personal grooming.

While in 2020 the market share for the category saw a massive growth, its soon started slowing down in 2021 with 17% decline in comparison to previous year.

Beard trimmers constituted 74% of the Men's electric grooming market. And this category was getting commoditized...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands