Philips: Different strokes for different folks

Phillips, a multinational conglomerate, increased impressions, clicks and views for its All-in-one Trimmer by championing the ease of using the trimmer.

Campaign details

Brand: Philips All-in-one TrimmerAgency: OMDRegion: APAC

Campaign video



Almost two years into the pandemic, multiple lockdowns, and prolonged stay-at-home periods later, as people across the country were embracing the new lifestyle and started stepping out with caution, they also started turning their attention back to personal grooming.

While in 2020 the market share for the category saw a massive growth, its soon started slowing down in 2021 with 17% decline in comparison to previous year.

Beard trimmers constituted 74% of the Men's electric grooming market. And this category was getting commoditized...

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