Philips: Airfryer killer recipe for healthy growth and crunchy sales​

Philips, a home appliance brand, launched a campaign in Turkey to sell 9,800 units, become a leader brand for the low-fat fryers segment, and increase brand awareness.

Campaign details

Brand: PhilipsBrand owner: PhilipsEntrant company: Philips Domestic AppliancesIdea creation: In houseMarket: EuropeSector: Technology & electronicsMedia channels: Online video Budget: Up to 500k

Executive summary

Philips is one of the oldest...

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