Campaign details
Brand: PhilipsBrand owner: PhilipsEntrant company: Philips Domestic AppliancesIdea creation: In houseMarket: EuropeSector: Technology & electronicsMedia channels: Online video Budget: Up to 500k
Executive summary
Philips is one of the oldest and most established global brands with high awareness and penetration across small home appliances in Turkey. However, when we zoom into the low fat fryers and healthy cooking sub-category, it has a very low awareness and penetration which makes it a truly untapped opportunity for Philips Airfryer XXL Smart Sensing – our high-end innovation...