Philips: Airfryer killer recipe for healthy growth and crunchy sales
Maciej Poświata, Barbara Leśniewska, Ceyla Tiryakioglu
Philips, a home appliance brand, launched a campaign in Turkey to sell 9,800 units, become a leader brand for the low-fat fryers segment, and increase brand awareness.
Campaign details
Brand: PhilipsBrand owner: PhilipsEntrant company: Philips Domestic AppliancesIdea creation: In houseMarket: EuropeSector: Technology & electronicsMedia channels: Online video Budget: Up to 500k
Executive summary
Philips is one of the oldest...
