Philip Morris International: Leveraging a change in leadership to achieve a better future, faster

Philip Morris International, a cigarette company, launched a global campaign to contribute to its mission of delivering a smoke-free future while contributing to local economies by creating smoke-free products.

Furthering The Conversation

Any change of leadership within a Fortune 500 company garners interest—and poses a critical opportunity to restate loud and clear the company's purpose, educate and engage stakeholders in the corporate vision, and energize employees...