Philip Morris Companies, Inc.: You'Ve Come A Long Way, Baby campaign

Virginia Slims, a product of Philip Morris Companies, Inc., became the first major cigarette brand targeted exclusively to a female market when it was introduced in 1968.

Philip Morris Companies, Inc.: You'Ve Come A Long Way, Baby campaign

Judson Knight

Overview

Virginia Slims, a product of Philip Morris Companies, Inc., became the first major cigarette brand targeted exclusively to a female market when it was introduced...