Philip Morris Companies, Inc.: Marlboro Adventure Team campaign

With the Marlboro Man, which it introduced in broadcast and print advertising during the 1950s, Philip Morris Companies, Inc., developed enormous brand identity for its Marlboro line of cigarettes.

Philip Morris Companies, Inc.: Marlboro Adventure Team campaign

Judson Knight

Overview

With the Marlboro Man, which it introduced in broadcast and print advertising during the 1950s, Philip Morris Companies, Inc., developed enormous brand identity for its...