Philip Morris Companies, Inc.: Call For Philip Morris! campaign

Judson Knight

With four simple words the Philip Morris brand of cigarettes conveyed to the public an image of sophistication and elegance.

Philip Morris Companies, Inc.: Call For Philip Morris! campaign

Judson Knight

Overview

With four simple words the Philip Morris brand of cigarettes conveyed to the public an image of sophistication and elegance. Midget Johnny Roventini, dressed as a bellhop,...

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