Philadelphia Cream Cheese: Cheesecake is Everything

Philadelphia Cream Cheese, a dairy product brand, launched its Cheesecake Is Everything campaign during the end-of-year holidays in the US to drive sales and build a stronger positive association of Philly in consumers' minds.

Campaign details

Brand: Philadelphia Brand owner: Kraft Heinz Company Entrant company: GUT, Idea creation: GUT Miami Market: United States Sector: Dairy products, fats, oils Media channels: Merchandise & free gifts, Online display, Outdoor, Out-of-home, Print - general, Social media, Websites & micrositesBudget: 5 - 10 million

Campaign video

Creative assets

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