Campaign details
Brand: Philadelphia Brand owner: Kraft Heinz Company Entrant company: GUT, Idea creation: GUT Miami Market: United States Sector: Dairy products, fats, oils Media channels: Merchandise & free gifts, Online display, Outdoor, Out-of-home, Print - general, Social media, Websites & micrositesBudget: 5 - 10 million
Executive summary
Back in 2021, the pandemic crisis led to a shortage of Philadelphia Cream Cheese, resulting in a missed opportunity to capitalize on the end-of-year holidays, where cheesecake sales typically soar. Going into the 2022 Holidays, the...