Philadelphia Cream Cheese: Cheesecake is Everything
Maria Fernanda Perez, Bruno Steffen, Fernando Ribeiro
Philadelphia Cream Cheese, a dairy product brand, launched its Cheesecake Is Everything campaign during the end-of-year holidays in the US to drive sales and build a stronger positive association of Philly in consumers' minds.
Campaign details
Brand: Philadelphia Brand owner: Kraft Heinz Company Entrant company: GUT, Idea creation: GUT Miami Market: United States Sector: Dairy products, fats, oils Media channels:Merchandise & free gifts, Online display, Outdoor, Out-of-home, Print -...