Phexxi, a birth control brand, launched a 60-second TV commercial in the US, House Rules, featuring actress Annie Murphy who created a world where she was totally and completely in control of her vagina to empower women who were dissatisfied with their contraception to switch to Phexxi.
Campaign details
Title: House RulesBrand: PhexxiProduct: Women's reproductive careIdea: McCann HealthCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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3 months - 12 months | North America | Women | Adults (26-55) | Middle... |