Phexxi: House Rules

Phexxi House Rules, a birth control brand, launched a TV commercial featuring celebrity actress Annie Murphy that invited viewers inside a vagina to encourage women to make their own rules around birth control.

Campaign video: Phexxi – House Rules

Selected creative: Phexxi – House Rules


Creative agency: McCann Health New Jersey / Real Chemistry New York / McCann Health Engagement New YorkAccount Supervisor: Courtney WolfsonArt Supervisor: Trisha SalgeChief Creative Officer: Bruno AbnerCopy Supervisor: Tressie LaFayEVP, Managing Director: Gillian WalkerExecutive Producer: Maureen PhillipsHead of Production: Rebecca BinderSVP, Strategy Director: Deb SobelmanVP, Account Director: Marcie JudgesVP, Assoc. Creative Director: Melinda MilovicVP, Creative Director: Jillian WatkinsVP, Strategy and Engagement Director:Alexandra...

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