Pharmavite LLC: Trusted By The Ones You Trust campaign

Rebecca Stanfel

In January 1998, Pharmavite launched a $17 million national television, print, and radio campaign for its Nature Madeline of vitamins and nutritional supplements.

Pharmavite LLC: Trusted By The Ones You Trust campaign

Rebecca Stanfel

OVERVIEW

In January 1998, Pharmavite launched a $17 million national television, print, and radio campaign for its Nature Madeline of vitamins and nutritional supplements. Created by Leo Burnett, the campaign featured the tag line "Trusted by the ones you trust" in order to highlight the brand's endorsement by the American Medical Women's Association (AMWA), an organization of female doctors and medical students that lobbied for women's health issues. The "Trusted by the Ones You Trust" campaign was Pharmavite's largest marketing effort ever, necessitated by the increasingly crowded field in...

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