Pharmacia & Upjohn, Inc.: Ask Your Doctor campaign

In 1988 Pharmacia & Upjohn, Inc., began marketing a new hair-restoring tonic named minoxidil under the trade name Rogaine.

Pharmacia & Upjohn, Inc.: Ask Your Doctor campaign

Robert Schnakenberg

Overview

In 1988 Pharmacia & Upjohn, Inc., began marketing a new hair-restoring tonic named minoxidil under the trade name Rogaine. At first the product was available only...