Pharmaceutical advertising in the USA: information or influence?

While many parts of pharmaceutical advertisements are regulated, each advertisement also contains a promotional component in which the advertiser conveys information to the consumer.

Pharmaceutical advertising in the USA : information or influence?

Kelley J. Main University of British ColumbiaJennifer J. Argo University of AlbertaBruce A. Huhmann   New Mexico State University

INTRODUCTION

Pharmaceutical advertising in the United States...