PH Care: Project Careen

Melissa Garrovillo, Cris Aseron

Feminine wash brand pH Care grew engagement and market share in the Philippines with an informative campaign on digital learning platforms.

Campaign details

Brand: PH Care Brand owner: UL Skin Sciences Entrant company: UL Skin SciencesIdea creation: Ace Saatchi & Saatchi Manila Market: Philippines Sector: Feminine hygiene Media channels: Content marketing, Competitions & contests, Word of mouth, Influencers, KOLs, Websites & microsites, Social media, Sales promotion Budget: Up to 500k

Executive summary

This is the story of how pH Care, a feminine wash brand, changed the lives of young women in the Philippines by arming them with the right knowledge and tools to maintain their...

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