PG Tips – the chimp also rises

PG was an iconic British teabag brand, but the impact of its advertising had gradually been fading, not least because it had struggled to devise a creative idea which was as funny, topical and relevant as the spots featuring chimps that it had relied on for decades.

PG Tips — the chimp also rises


My good chum Mickey Rourke once said to me “You know, Monkey, the early noughties, like, really, really, REALLY sucked. Really.” Trust me, If this was true for ol'Mick, it was doubly true for me.

ITV digital, the first place where I'd enraptured my adoring public, had gone belly up. Al had moved out, and I was sure that I was finished, over, kaput, Katona. After all, at that time it seemed impossible for a brand mascot to jump brands. If the ship went down, you went down with it – I...

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