P&G and Walmart Stand Up for ANA Family-Programming Effort

Reporting from the ANA's Masters of Marketing conference, Warc's U.S. Editor, Geoffrey Precourt covers a panel session about the ANA's Alliance for Family Entertainment initiative which looks to promote family-friendly content on network TV.

P&G and Walmart Stand Up for ANA Family-Programming Effort

Geoffrey PrecourtWarc

Procter & Gamble "goes out of its way" to find "family-friendly programming," said Edgar Sandoval, P&G's general manager/marketing, North America.

"Moms tell us...

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