Pfizer: zecken-stich.ch

Pfizer, a pharmaceutical company, and Verfora, a healthcare company, launched the Zecken-stich.ch campaign in Switzerland to raise awareness of diseases that are caused by ticks.

Initial Situation

Swiss people love spending their free time in nature.

95% of Swiss peopleview hiking and beingoutdoors as two oftheir favorite hobbies.

Swiss people take safety and protection very seriously. It's easy to protect yourself from potential injuries while biking or jogging: you just need to buy the proper protective gear and follow the key safety instructions. When it comes to the the almost invisible dangers of ticks however, a similar approach is much more difficult. Most people in Switzerland are aware that ticks are at home in the many outdoor areas in which they love...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands