Pfizer: zecken-stich.ch

Pfizer, a pharmaceutical company, and Verfora, a healthcare company, launched the Zecken-stich.ch campaign in Switzerland to raise awareness of diseases that are caused by ticks.

Initial Situation

Swiss people love spending their free time in nature.

95% of Swiss peopleview hiking and beingoutdoors as two oftheir favorite hobbies.

Swiss people take safety and protection very seriously. It's easy to protect yourself from potential...