Pfizer: Science will win

Pfizer, the pharmaceuticals manufacturer, wanted to change perceptions about it as a company, having become an avatar for many negative associations people had about the industry.

Campaign details

Campaign: Science Will WinBrand: PfizerAgency: Grey NYCountry: US

Market background and context

Pfizer streamlined its business and needed to address its big pharma reputation
  • To fulfill its purpose of delivering breakthroughs that change patients’...