Pfizer: Mozart's 80-year-old concert

陈虹宇、吴俊霖、刘子辉

Pfizer, a biopharmaceutical company that has entered the Chinese market for 40 years, hopes to attract more outstanding young people to join, and open a new corporate image that is more innovative, younger and full of social responsibility, and enhances the brand's market popularity.

Case details

Brand: Pfizer

Brand owner: Pfizer Pharmaceuticals

Main agency: F5

Put on the market: Mainland China

Running time: September 22 to October 31, 2020

Industry: Medical and Health

Media channels: social media, news media, live broadcast platforms, offline events

Budget: 8 million

Case summary

In 2020, facing the impact of the global epidemic, Pfizer Pharmaceuticals will hold the "Mozart 80-year-old Concert" in Shanghai, with an unprecedented performance, reflecting Pfizer's sense of science and technology, forward-looking and social care, and attracting more young people to join Pfizer. The idea is based...

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