Pfizer: Mozart's 80-year-old concert

Pfizer, a biopharmaceutical company that has entered the Chinese market for 40 years, hopes to attract more outstanding young people to join, and open a new corporate image that is more innovative, younger and full of social responsibility, and enhances the brand's market popularity.

Case details

Brand: Pfizer

Brand owner: Pfizer Pharmaceuticals

Main agency: F5

Put on the market: Mainland China

Running time: September 22 to October 31, 2020

Industry: Medical and Health

Media channels:social media, news media, live broadcast platforms, offline...