Pfizer Inc.: Viagra Launch campaign

Mark Lane

In March 1998 Pfizer Inc., the world's largest research-based pharmaceutical company, won FDA approval of its anti-impotency drug, Viagra.

Pfizer Inc.: Viagra Launch campaign

Mark Lane

OVERVIEW

In March 1998 Pfizer Inc., the world's largest research-based pharmaceutical company, won FDA approval of its anti-impotency drug, Viagra. Because of the nature of the condition it was meant to...

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