Pfizer Inc.: The Power Of Zyrtec campaign

Pfizer Inc. emphasized the strength of Zyrtec, a prescription antihistamine, with surreal advertisements that showed people fleeing from allergy-inducing animals and flowers, then taking Zyrtec and resuming their normal routines.

Pfizer Inc.: The Power Of Zyrtec campaign

Susan Risland

OVERVIEW

Pfizer Inc. emphasized the strength of Zyrtec, a prescription antihistamine, with surreal advertisements that showed people fleeing from allergy-inducing animals and flowers, then taking Zyrtec...

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