Pfizer Inc.: See You Later, Alligator campaign

In 1990 the Warner-Lambert Company began an advertising campaign that starred eye-catching alligators to illustrate the beneficial properties of its product, Lubriderm Hand and Body Lotion.

Pfizer Inc.: See You Later, Alligator campaign

Susan Risland


NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, Warner-Lambert was acquired by Pfizer Inc. The essay continues to refer to the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands