Pfizer: Harnessing colleague pride

Pfizer, a pharmaceutical brand, launched a global campaign to bring a vaccine to market to help mitigate the worst pandemic in 100 years.

The Challenge

A 173-year-old company. Nearly 80,000 global colleagues. All united by one urgent mission: bring a vaccine to market to help mitigate the worst pandemic in 100 years. There were a lot of hurdles to get the vaccine to market. Research. Clinical...