Pfizer: Gets The Red Out campaign

Christine Minderovic

Visine, an over-the-counter eye drop solution owned by Pfizer, has been "getting the red out" for more than three decades.

Pfizer: Gets The Red Out campaign

Christine Minderovic

Overview

Visine, an over-the-counter eye drop solution owned by Pfizer, has been "getting the red out" for more than three decades. It has been a top-selling brand since shortly after it became available without a prescription in 1966. The "Gets the Red Out" slogan, originally created by Ted Bates and used continuously since 1967, has become one of the longest running in the United States. In fact, the slogan has become synonymous with the brand name. As consumers' eye care needs have changed, Visine has expanded its product line, but the public...

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