Pfaff Harley-Davidson: Tough Turban

Canadian motorcycle dealer Pfaff Harley-Davidson created an innovative product and campaign to meet the needs of Sikh riders and position the brand as a force for diversity and inclusion.

Campaign video: Pfaff Harley-Davidson – Tough Turban

Read the full campaign case study

Selected creative: Pfaff Harley-Davidson – Tough Turban

Credits

Agency: Zulu Alpha Kilo TorontoAccount Team: Allison Diaz Mercado / David Tremblay / Karla Ramirez / Matt Sinuita / Rob FeightnerACD Art Director: Vic BathACD Writer: Dan CummingsAgency Producer: Kathryn Brown / Laura DubcovskyCCO: Zak MrouehChief Creative Officer: Zak MrouehCreative Director: Zak MrouehDesigner: Jeff WatkinsHead of Design: Stephanie YungIllustrator: Rasna JaswalStrategy Team:Shaunagh Farrelly / Spencer MacEachern...

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