Pfaff Harley-Davidson: Tough Turban
Maxine Thomas, Spencer MacEachern, Shaunagh Farrelly
Motorcycle brand Harley-Davidson turned heads in Canada with an innovative design solution and campaign that significantly boosted positive sentiment among those planning to buy a motorcycle while also helping Sikh riders stay safe.
Campaign details
Brand: Harley-Davidson Brand owner: Harley-Davidson Entrant company: Zulu Alpha KiloIdea creation: Zulu Alpha Kilo TorontoMarket: CanadaSector: Motorcycles, bikesMedia channels: Social media, Websites & microsites, Public relationsBudget:...
