Pfaff Harley-Davidson: Tough Turban

Motorcycle brand Harley-Davidson turned heads in Canada with an innovative design solution and campaign that significantly boosted positive sentiment among those planning to buy a motorcycle while also helping Sikh riders stay safe.

Campaign details

Brand: Harley-Davidson Brand owner: Harley-Davidson Entrant company: Zulu Alpha KiloIdea creation: Zulu Alpha Kilo TorontoMarket: CanadaSector: Motorcycles, bikesMedia channels: Social media, Websites & microsites, Public relationsBudget:...

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