Pfaff Harley-Davidson: Tough turban

Pfaff Harley-Davidson, a motorcycle dealer, created an innovative product and campaign in Canada to meet the needs of Sikh riders and position the brand as a force for diversity and inclusion.

Campaign Summary

Tough Turban used innovative thinking to solve a unique problem: How Harley-Davidson – a brand built on a love for the open road - could help Sikhs motorcyclist by developing an alternative to a motorcycle helmet. With its ground-breaking...

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