Campaign details
Brand: Pfaff Harley-DavidsonBrand owner: LithiaEntrant company: Zulu Alpha Kilo TorontoIdea creation: Zulu Alpha Kilo Toronto Market: CanadaSector: Motorcycles, bikesMedia channels: Online video, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Harley-Davidson is a brand built on a love for the open road, and its riders are passionate about the freedom that it offers. Yet for some riders, that freedom comes at the expense of their safety and even their cultural identity.
Caught on the horns of this dilemma were Sikh riders....