Pfaff Harley-Davidson: Tough Turban

Canadian motorcycle dealer Pfaff Harley-Davidson created an innovative product and campaign to meet the needs of Sikh riders and position the brand as a force for diversity and inclusion.

Campaign details

Brand: Pfaff Harley-DavidsonBrand owner: LithiaEntrant company: Zulu Alpha Kilo TorontoIdea creation: Zulu Alpha Kilo Toronto Market: CanadaSector: Motorcycles, bikesMedia channels: Online video, Public relations, Social...

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